about

meet the founder

Emily Munroe is an artist, writer, creator, entrepreneur, and witch based on the South Shore of Nova Scotia, where she lives with her family. Emily founded the witch's lifestyle brand Bloom & Bramble Witchery in 2026, born of her years of witchcraft practice, her passion for the mystic arts, and her desire to create positive influence and impact in the growing witchcraft movement.

Bloom & Bramble Witchery is a platform that is devoted to empowering and inspiring witches to embrace their nature as a witch, create their craft, grow their magic, and expand their metaphysical knowledge. Through the brand, Emily offers accessible witchcraft teachings & guidance, artisanal & wildcrafted ritual items & supplies, and original artwork.

Emily is passionate about helping others embody their inner witch, learn magic, and cultivate their craft because she knows how meaningful magic and spiritual practice can be. As a teenager, Emily spent much of her time collecting crystals, practicing yoga, studying spirituality, dabbling in occult practices, and creating art. A few years later, she re-discovered witchcraft by happening upon the movement online on social media. Inspired by seeing so many people practicing the craft and how mainstream it was becoming, she decided to start her own practice - a real, deep practice, rooted in devotion, curiosity, and creativity. Witchcraft as a spiritual path & practice brought Emily profound healing, personal growth, joy, authenticity, and purpose. Becoming a witch changed her entire life and sense of self for the better.

Emily started her entrepreneurial journey as an artist in 2021, creating a business selling her art, while cultivating her craft as witch in the background. For a few years, she focused on creating and sharing her art, but she still felt like something more was calling her. Then, in late 2025, Emily decided to transform her business to focus on witchcraft, bringing the magical, metaphysical, spiritual side of her work to the forefront. She expanded into creating magical crafts, ritual tools, and metaphysical supplies, as well as sharing witchcraft knowledge, guidance, spells & rituals, readings, recipes and tutorials to help other witches and the witch-curious learn the craft, create their own practice, and work with the metaphysical. Emily seeks to empower, inspire, educate, and create beauty, making a positive impact in the witchcraft movement and in the lives of other witches, and she is grateful to be able to share her creative expressions and teachings with the community.

Follow Emily's journey and work through Bloom & Bramble Witchery on other platforms below.